Smarter fulfilment for exceptional peak execution
Jul 22nd, 2025

Our latest research reveals growing concern amongst retailers. Over a third are struggling to navigate fluctuating demand and ongoing market uncertainty. Key factors influencing this concern were cited as increased costs, managing order fulfilment and customer retention.
With fulfilment costs rising and consumer expectations mounting, the ability to scale quickly and deliver consistently is now business critical. Continued and sustained success relies on a robust peak fulfilment strategy and the ability to adapt through efficient warehouse automation.
Peak trading is the new normal
Today, peak trading is business as usual. Accurate fulfilment and meeting customer expectations now demand exceptional execution. Warehouse automation delivers a competitive advantage, combining speed and efficiency while safeguarding against disruptions that can carry both reputational and commercial risks.
Our research shows that nearly 9 in 10 retailers (87%) believe warehouse automation and robotics would improve their ability to manage peak pressure. However, many still lack the systems required to respond to spikes in demand with agility; 44% are worried about their ability to scale operations during unexpected peaks (a 9% increase from last year) and 43% are concerned about streamlining processes efficiently (up 10% year-on-year).
Whether you’re exploring automation and robotics for the first time, or want to improve your existing set up, choosing the right integration partner is the first step in ensuring a smooth transition.
Automation isn’t a product, it’s a process. And, more importantly, it’s a long-term commitment that requires a strong business case. That’s why it is critical to partner with a business that can deliver a sustainable and scalable solution that grows with your business.
Software first. Hardware agnostic.
A consultative approach is required to identify operational constraints, modelling for scalability, and implementing systems that deliver long term performance and resilience. Our Inteq Warehousing Software (IWS) sits at the core of this approach. IWS enables seamless integration across various hardware technologies. A software first, hardware agnostic model ensures coordinated warehouse management, control and execution, optimising operations and efficiency at all levels.
This approach allows us to design turn-key solutions that can evolve with your business.
Read the case study: Discover how Inteq implemented the UK’s first shared-user robotics solution to transform the operations of one of the country’s leading logistics’ providers.
Is your business ready for the next peak?
For retailers seeking to future-proof operations, automation and robotics offers strong ROI, reduced labour costs and streamlined logistics. An automated warehouse ensures you are prepared for today’s challenges, and tomorrow’s growth.
To learn more about unlocking performance through proactive planning, download Fit for growth – Achieving a profitable future through robotics and automation.